{"id":160,"date":"2026-09-10T00:00:00","date_gmt":"2026-09-10T00:00:00","guid":{"rendered":"http:\/\/127.0.0.1:8092\/work\/echo-festival\/"},"modified":"2026-09-10T00:00:00","modified_gmt":"2026-09-10T00:00:00","slug":"echo-festival","status":"publish","type":"arcwell_project","link":"https:\/\/wtheme.net\/demo\/arcwell\/work\/echo-festival\/","title":{"rendered":"Echo Festival"},"content":{"rendered":"<h2>The challenge<\/h2>\n<p>Echo Music Festival came to us with a clear ambition and a crowded market. A loud, kinetic campaign that sold out a three-day festival in record time. The brief: stand out without shouting, and build something the in-house team could grow with.<\/p>\n<h2>Our approach<\/h2>\n<p>We ran a two-week discovery with stakeholders and customers, mapped what made Echo Music Festival different, and turned it into a simple idea everyone could repeat. From there we explored three creative routes, tested them with real people and refined the strongest one.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cThey didn\u2019t just design something beautiful \u2014 they helped us understand who we are.\u201d<\/p>\n<\/blockquote>\n<h2>The result<\/h2>\n<p>A complete system delivered across campaign, motion, social, with documentation and training so the team can keep it consistent long after launch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A loud, kinetic campaign that sold out a three-day festival in record time.<\/p>\n","protected":false},"featured_media":157,"menu_order":2,"template":"","arcwell_project_cat":[4],"class_list":["post-160","arcwell_project","type-arcwell_project","status-publish","has-post-thumbnail","hentry","arcwell_project_cat-campaigns"],"_links":{"self":[{"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/arcwell_project\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/arcwell_project"}],"about":[{"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/types\/arcwell_project"}],"version-history":[{"count":0,"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/arcwell_project\/160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/media\/157"}],"wp:attachment":[{"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"arcwell_project_cat","embeddable":true,"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/arcwell_project_cat?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}