{"id":168,"date":"2026-08-01T00:00:00","date_gmt":"2026-08-01T00:00:00","guid":{"rendered":"http:\/\/127.0.0.1:8092\/work\/fluxe-3d-identity\/"},"modified":"2026-08-01T00:00:00","modified_gmt":"2026-08-01T00:00:00","slug":"fluxe-3d-identity","status":"publish","type":"arcwell_project","link":"https:\/\/wtheme.net\/demo\/arcwell\/work\/fluxe-3d-identity\/","title":{"rendered":"Fluxe 3D Identity"},"content":{"rendered":"<h2>The challenge<\/h2>\n<p>Fluxe came to us with a clear ambition and a crowded market. A living 3D identity for a creative-tools startup \u2014 the logo is never the same twice. The brief: stand out without shouting, and build something the in-house team could grow with.<\/p>\n<h2>Our approach<\/h2>\n<p>We ran a two-week discovery with stakeholders and customers, mapped what made Fluxe different, and turned it into a simple idea everyone could repeat. From there we explored three creative routes, tested them with real people and refined the strongest one.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cThey didn\u2019t just design something beautiful \u2014 they helped us understand who we are.\u201d<\/p>\n<\/blockquote>\n<h2>The result<\/h2>\n<p>A complete system delivered across identity, 3d, motion, with documentation and training so the team can keep it consistent long after launch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A living 3D identity for a creative-tools startup \u2014 the logo is never the same twice.<\/p>\n","protected":false},"featured_media":165,"menu_order":4,"template":"","arcwell_project_cat":[2],"class_list":["post-168","arcwell_project","type-arcwell_project","status-publish","has-post-thumbnail","hentry","arcwell_project_cat-branding"],"_links":{"self":[{"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/arcwell_project\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/arcwell_project"}],"about":[{"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/types\/arcwell_project"}],"version-history":[{"count":0,"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/arcwell_project\/168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/media\/165"}],"wp:attachment":[{"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"arcwell_project_cat","embeddable":true,"href":"https:\/\/wtheme.net\/demo\/arcwell\/wp-json\/wp\/v2\/arcwell_project_cat?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}