Our values

Craft with purpose.

Twelve years, 180 projects and one belief: good design is good business.

(01)What we believe

We are Arcwell — an independent studio of strategists, designers and engineers. We help ambitious companies find their voice and build digital products people genuinely enjoy using.

Since 2014 we have shipped 180+ projects for startups and household names across 20 countries. We stay small on purpose: every client works directly with senior people, from the first workshop to launch day and beyond.

  • 01

    Discover

    We listen, research and find the real problem worth solving.

  • 02

    Define

    Strategy, positioning and a clear plan everyone agrees on.

  • 03

    Design

    Concepts, prototypes and craft — tested with real people.

  • 04

    Deliver

    Launch, measure and keep improving after day one.

(04)Recognition

Awards & mentions.

  • 2026Pixel PrizeSite of the YearLumina Rebrand
  • 2025Interface AwardsBest Product UIAtlas Analytics
  • 2025Motion AnnualCampaign of the MonthEcho Festival
  • 2024Brand HonoursIdentity, GoldFluxe Identity
  • 2024Editorial Design PrizeBest RelaunchPrism Magazine

(06)The team

Small team, senior people.

Maya Okafor

Founder & Creative DirectorSan Francisco

Daniel Reyes

Design DirectorMexico City

Sofia Lindqvist

Head of StrategyStockholm

Jonas Weber

Lead DeveloperBerlin

Amara Haddad

Senior Product DesignerAmman

Leo Marchetti

Motion & 3D DesignerMilan

Hannah Kim

Brand DesignerSeoul

Theo Brooks

ProducerLondon

(05)Kind words

What clients say.

Arcwell gave us a brand our whole company rallied behind. Recall jumped 64% in six months, and our sales team finally has a story they love telling.

Claire DuboisCMO, Lumina Energy

The most thoughtful product team we have worked with. They challenged our assumptions and shipped an app our users rate 4.8 stars.

Marcus LeeFounder, Northwind

We sold out eleven days after launch. The campaign was everywhere — and it felt exactly like us.

Nina PetrovaFestival Director, Echo

Tell us about your project — we reply within one business day.

Let's make something people remember.

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